Most young girls have a certain band or celebrity that they’re obsessed with. Growing up in the nineties, I saw a fair few come and go. Five, Backstreet Boys, 911. Even my sister had a poster of East 17 up on her wall.

Watching the Channel 4 documentary Crazy About One Direction, made me feel uncomfortable. On the surface, One directioners may seem like just another fandom going weak at the knees over the latest pop band. However, this generation of fans have something that previous generations did not, connectivity.

The evolution of social media has made connecting with celebrities, seemingly, much easier. This, in turn has made it feel almost like a personal affront if your favourite celebrity does not engage with you. Especially to a young mind that hasn’t known any alternative